KiwiPay

Client

Wiki Group

Project

Design MVP for a payment app

Platform

Mobile

KiwiPay provides payment solutions between foreign tourists and local business owners, applying technology (QR code).

Team member

Ngoc Truong
Design Lead

Ly Nguyen
Product designer

Introduction

KiwiPay is a promising Lao-based fin-tech startup, provides SMEs with safe and innovative solutions through QR code and face scanning. Late in 2019, KiwiPay announced their plan to launch in several SEA and African countries. KiwiPay's mission is to provide safe and innovative payment solutions for foreigners, using their current payment gateways.
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Within two weeks of intensive designing, evaluating and testing, Dwarves Design helped KiwiPay set the seal on a new MVP, ready for development and market validation.

Industry
Fintech

Budget
Lower than $10,000

Project timeline

The challenges

The challenge of KiwiPay was designing a product that solves the payment problems of foreigners in a limitation of time and resources.

Our scrop

UX Research

UX Design

UI Design

Tools

Whimsical

Figma

Protopie

Key contributions

UX Research

UX Flow

Wireframe

User Interface Design

Micro Interaction

The team

1 Design Lead

1 Product Designer

Duration

UX - 1 week

UI - 1,2 week

Mission

Research

Research and analyze the target user's demographic & behavior.

Evaluate solution

Evaluate solutions to define the most viable feature.

Simple flow & UI

Simplify flow to reduce development effort

Interactive protoype

Make prototype rapidly for market validation.

Personas

Realizing the difficulty of Chinese tourists in Laos and local merchandises in paying and receiving foreign currency, our client - KiwiGroup, came up with several ideas that could solve that problem and develop them into a business opportunity.

Li Wei, 40, foreign traveler

Li Wei is an officer living in Guangzhou, China. He often travels abroad with his family on vacations. He likes local food and often buys souvenirs for his colleague.

Exchange foreign currency before traveling.

Exchange rate is pretty high.

Hard to communicate because of language boundary.

Kawena Ornpaeng, 34, local
shop owner

Kawena Ornpaeng is a traditional clothing shop owner in Vientiane. She sells goods to many tourists who want to buy traditional fabrics for souvenirs.

Inconvenient to exchange foreign currencies.

Exchange currencies make it's hard to check business result.

Hard to communicate because of language boundary.

Formulation of the problem

Personas

Li Wei, Chinesse traveler, who often goes abroad, ues national payment gateway frequently.

Problem Scenario

It's complicated to compare the exchange rate and purchase foreign currency before traveling

Alternatives

He often uses an international payment method (Visa), but the rate is pretty high.

Valie Proposition

Offering an easy and affordable cashless payment solution using a mobile phone.

Key Assumption

There are many Chinese travelers in Laos. People like the persona above exist and have a habit of using payment application on their mobile. So, we provide a solution that helps them to make transactions without changing their payment methods.

Experiment

We develop an app that integrates the most popular payment gateways in China and generates QR codes. So Chinese travelers can scan and pay using their daily payment app. Then we conduct testing on some local businesses and see if the solution could solve the existing problem.

Validation criteria

Do we find interesting merchandise? Is the solution fit for both travelers and merchandises' owners? Does the app help them to make the transaction in a much easier and more convenient way.

Simple flow & Wireframe

To reduce the development cost and release an MVP in a limited time, we had to make the most simple flow for the user to accomplish their goals.

Solution

Color

typography

Iconography

Generate
QR code

Transaction
history

Business
Information

Language
setting

Send
feedbacks

Contact
support

INTERFACE

Onboarding

Easy and simple way to log in by Google and Apple, with featured value on the onboarding screens.

Connect to Store

Connect to store by the token provided via email, and get feedback instantly.

Generate QR code

KiwiPay integrates the most popular payment gateways in China. At the begining, users (local business owners) select a gateway, input the amount and create a QR code.

Scan QR coding

Payers can process payment easily, using their familiar payment method, without any exchange currency and language boundary.

Transaction history

After conducting a quick testing around Laos, we learned that local store owners were interested in the generating QR code solution. Besides, they also requested an add-on feature, view transaction history to check their business results.

Growth opportunity

KiwiPay provides payment solutions between foreign tourists and local business owners, applying technology (QR code). As technology is an advanced solution and people are getting used to the application of technology in their lives, KiwiPay has the potential to develop into a global solution.

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